Find Out What Successful Stores Are Doing To Make More Money With Sweet Rewards

How does one store owner have 7 of the Top 10 Stores in the Sweet Rewards Program? Paul Tesi, majority owner in 6 of 9 stores, has more customers participating than 59 corporate stores combined and close to 1/3 of the total customers participating in the program. Even more impressive, Yum Frog Inc. stores have had their kiosks for less than a year. One store in Greenville, NC just captured their 40,000 customer sign up from the kiosk.
TOP TEN STORES BY TOTAL CONTACTS
Contacts SMS EMAIL
1. Greenville, NC 40,025 20,835 14,952
2. Gastonia, NC 29,812 15,144 12,326
3. Greensboro, NC 24,835 13,376 9,371
4. Louisville, KY 19,621 13,952 4,683
5. Indian Trail, NC 17,991 8,470 7,153
6. Winston, NC 17,985 8,350 7,791
7. Monroe, NC 17,176 6,891 8,622
8. Concord, NC 14,396 7,267 6,020
9. Vestal, NY 14,281 12,827 1,385
10. Wilkes Barre, PA 14,218 12,532 1,369

“We have made a significant amount of money through Sweet Rewards and the custom programs we have developed with Micah” says Paul Tesi, Owner of Yum Frog, Inc. “What other marketing or advertising can you do for the price that will let you directly message 40,000+ customers?” 
We caught up with the operators at Gastonia, and Greenville, North Carolina to find out how they have been able to capture so many customers with over a 90% participation rate.
“We try and make every customer that walks through the door join the program – whatever it takes. Sign up, see what you get, and position joining as a lottery works best for us” says Carolyn Keefe of Greenville.
“I look at every weekly & monthly report and if we have a low performing day – I retrain the employee again until they are confident handling any objection”.

Dave Cross of Gastonia adds “Keeping the customer guessing which offer is next is key to continued high sales, don’t always do the same promotion at the same time, or be predictable, keep a balanced approach to your promotions and offers”.
Top 10 List of ways you can grow your customer base in Sweet Rewards:

  1. Make sure the kiosk is facing the customer and between the two scales – Numerous studies show the customer is most likely to give their number if they are allowed to enter themselves.
  2. Sign up every customer who walks through the door – Make sure all team members know the talking points and how to handle objections.
  3. Top Two Call To Actions – “Would you like to receive 10% OFF your purchase today for signing up for our loyalty program” or “Just enter your mobile number and see what offers appear”, are the two most successful approaches.
  4. The Silent Close: Don’t ring them up until they sign in – Just pause, look at the customer, then look at the kiosk, out of awkwardness they will sign up or ask you about the program. If nothing happens add “Oh I was waiting for you to check in to the kiosk, everyone signs up for Sweet Rewards”.
  5. When a customer says they don’t want to receive text offers or emails:
    1. “You can sign up with your home phone number but you will miss out on some great offers customized just for you”.
    2. “The most we will ever text you is a few times a month and we will never text you without your permission”.
    3. “You can reply STOP to any text messages to opt out and text messages will discontinue”.
    4. “Did you know that after 10 visits you get a FREE cup up to $5”.
    5. “When you sign up we will text you a link to complete your profile to recieve a FREE cup on your Birthday up to $5”.
  6. Study your weekly and monthly reports – look for gaps you may have in daily sign ups, then talk to the employees that were working on the low performing days to find out what happened and how to improve. The kiosk may be going down do to a lack of consistent internet connection or bad wifi signal. Talk to your ISP immediately and resolve, its not worth losing customers.
  7. Have friendly competitions or monthly and weekly store goals for adding new customers among team members.
  8. The kiosk stand should be positioned where you can see it from behind the counter. If needed, walk around the counter and show the customer how to enter their number.
  9. If it is not busy, show the customer the settings in the upper right corner menu of the kiosk where they can add their email and full name – we personalize every promotion with their first name for better results
  10. Add all team members personal emails and cell phones to merchant portal for Weekly Reports. Make sure your team members have a vested interest in the success of your store by signing them up for the weekly automatic statistics by email. Give them “Read Only” access to limit their privileges or if you trust them enough to change customer points give them “Full Access”. Watch How To Video